Session 1.1: Fundamentals of Email Marketing

• What is email marketing?
• Benefits of email marketing
• Types of email campaigns
• Building an email marketing strategy

Session 1.2: Content Marketing Essentials

• What is content marketing?
• Role of content in marketing
• Types of content: articles, blogs, infographics, videos, etc.
• Content marketing vs. traditional advertising

• Session 2.1: Building Your Subscriber List

  • List building strategies
  • Permission-based marketing
  • Managing and segmenting your email list

  Session 2.2: Creating Engaging Email Content

  • Crafting compelling subject lines
  • Writing effective email copy
  • Incorporating multimedia and visuals
  • Personalization and customization

  Session 2.3: Design and Layout of Emails

  • Email templates and design best practices
  • Mobile responsiveness
  • A/B testing for email design

• Session 3.1: Content Strategy Development

  • Developing a content marketing strategy
  • Identifying target audience and personas
  • Setting goals and KPIs

  Session 3.2: Content Creation and Storytelling

  • Crafting captivating stories
  • Creating various content types
  • The power of visuals in storytelling

  Session 3.3: Content Distribution and Promotion

  • Channels for content distribution
  • Promotion techniques: organic vs. paid
  • Measuring content performance

• Session 4.1: Email Automation and Personalization

  • Understanding email automation
  • Setting up automated email campaigns
  • Personalization techniques and dynamic content

  Session 4.2: Analytics and Measurement

  • Key email and content marketing metrics
  • Tools for tracking and analysis
  • Optimizing campaigns based on data

  Session 4.3: Nurturing and Converting Leads

  • Lead nurturing strategies
  • Conversion optimization techniques
  • Retargeting and re-engagement campaigns

• Session 5.1: Legal and Ethical Considerations

  • CAN-SPAM Act and GDPR compliance
  • Ethical considerations in content marketing

  Session 5.2: Best Practices and Case Studies

  • Industry best practices
  • Case studies of successful email and content marketing campaigns

• Session 6.1: Integrated Email and Content Marketing Strategy

  • Combining email and content marketing for a cohesive strategy
  • Aligning marketing with overall business goals

  Session 6.2: Developing a Marketing Plan

  • Creating a comprehensive marketing plan
  • Setting short-term and long-term objectives
  • Budgeting and resource allocation

• Session 7.1: Group Project

  • Applying the knowledge gained to develop a comprehensive email and content marketing plan

  Session 7.2: Certification and Course Conclusion

  • Presentation of group projects
  • Distribution of certificates